I turn ambiguity into conviction—and conviction into revenue.
Strategy to market. Market to profit.
I’m a business development strategist and creative entrepreneur with 28 years across lifestyle, fashion, culture, and tech. I turn ambiguity into operating plans—and operating plans into profit. I design the plan, assemble the team, and push it over the line.
What I Do: identify the real problem; frame the value; architect brand systems, go-to-market, and operating cadence; inject taste and momentum. Then I stand up A.I.–native content pipelines (photography, retouching, video) that are fast, consistent, and credible. Execute. Measure. Adjust. Win.
The Process: curiosity fuels discovery; discovery yields insight; insight shapes strategy; strategy becomes calendar, budget, and roles; execution is measured; feedback loops drive iteration; results compound. Repeatable. Teachable. Auditor-proof.
Platforms & Companies
Weekends Inc — New York content engine for fashion, beauty, and lifestyle. Clean studio ops. Enterprise reliability. Founder & CEO.
Content+ by Weekends Inc — A.I.–powered imagery and video built on product truth: ghost-to-lifestyle, PDP video, archive migration, persona-consistent campaigns. Founder & CEO.
Maharishi© by Weekends Inc — A conversational A.I. that chaperones post-production, translating client language into pixel-accurate Photoshop and A.I. imaging instructions—fast, empathetic, exact. Founder & CEO.
Global Variants© by Weekends Inc — Market-by-market creative adaptation: same brand DNA, locally precise. Founder & CEO.
Design Cycle Solutions (DCS) — Apparel’s digital design future: fit-accurate avatars, pattern intelligence, production realism. Recognized by IEEE; work with Cornell and UNESCO. Co-Founder & CRO.
Skin Dialogue — Skincare as a conversation: inclusive, science-led products and rituals that listen and respond. Co-Founder.
Star Brands Group US — Full-service business development and licensing for beauty, lifestyle, and apparel; representing vanguard labs and OEMs with go-to-market execution in the U.S., Europe, and China. Co-Founder.
74 New York — The New York office of Istanbul ’74: culture, curation, high-taste production. Co-Founder.
Lumina Vista — Modular, hurricane-resilient luxury residential concepts for the Golden Isles, Georgia. Architecture as operating system. Co-Founder.
Proof of Life: built and run studio systems that deliver at enterprise cadence—on brand, on budget, on deadline. Shipped A.I.–assisted pipelines that preserved taste while cutting cycle time. Guided founders and teams from idea to first revenue—and from first revenue to repeatable growth.
Operating Stance: clarity first. Rigor always. Taste over trend. A.I. with safeguards. Cash-flow aware. Results over noise.
I move ideas from interesting to inevitable.
30 Madison, 831 Stories, Active Cashmere, Advisory Board Crystals, Aeston West, Aflalo, Alfred Dunner, Allure Bridals, Alternative Apparel, Amika, Amerex, Anne Klein, Apothecary Saints, Batsheva, Beauty Bioscience, Beymen, Bike Athletic, Bio Beauty, Body by Miraclesuit, Boyner, Brilliant Earth, Catbird, Cere, Childsplay Clothing, Colette PR, Concept Sports, Cordova, Cosabella, David August, Design Cycle Solutions, Dickies, Divya’s Kitchen, Dosa Chips, Druthers, ELF Cosmetics, Essie, Eskell, Everard Findlay, Fasano Members Club, Fil de Vie, Floafers, FNA, Forbes, Forbes Store, Fourlaps, Free Country, Front Row Group, Gelmart, Gemsli Intimates, Glamour Magazine, Glamour UK, Habibi, Hanes, Harry’s, Harper’s Bazaar, Hatch Collection, Henri Bendel, Heretic Parfum, Holifrog Skincare, Ippolita, Isabella Blow, Istanbul ’74, Joah Brown, Journelle, Kat Burki, Katy Saeger Jewelry, Kiehl’s, Kiki de Montparnasse, Kini Swimwear, Knitts, La Reunion Studio, Le Labo Fragrances, Lights Lacquer, London Sunday Times, L’Oréal, Luzern, M Booth, MAC Cosmetics, Mario Badescu, MerSea, Miguelina, Mink Howl, Monastery Skin Care, Momentec Brands, Mykos, Naked Cashmere, Net-A-Porter, Ocoa Beauty, Oribe, Oscar de la Renta, Osmosis Beauty, Paris Laundry, Partners & Co., Perma Beauty, Rationalle, Rebecca Taylor, Ricotta Quito, Rimowa, RŪH, Rookline, Sadie & Dione, Saint Joseph Creative, Sarah Creal, Serves by L.A., Shayde, SiO Beauty, SKYN, Skaggs Creative, Skylar Clean Beauty, Skinvive by Juvederm, Stuart Weitzman, Swet Tailor, Swim USA, Ten Thousand, The Culture Cosmetics, The Elephant Way, The Reformation, Things In Common, TR McTaggart, Triptent, Tropic of C, TWP, Unsun, Ustawi, Vakko, Versed, Victoria Beckham Beauty, Vince, Vogue, Vitamin A, WATSKIN Sunwear, WHP Global, WIB Agency, Wrapped Beauty, XOP, Yummie.